Hotel Whack
October 4, 2019
No Cell Phones Allowed, Invite-Only Performance from Tierra Whack in a Tiki Bar
Philadelphia native and Beyonce collaborator Tierra Whack visits Austin during ACL for an intimate, no-cell-phones-allowed performance of a medley of songs from her prestigious Whack World project in a tiki style dive bar setting.
INDUSTRIES:
MUSIC
LOCATION:
THE LINE HOTE AUSTIN
CAPACITY:
100
TIMEFRAME:
1 MONTH
CHALLENGES:
Receiving approval from C3/ACL to host the performance without violating Whack's contractual agreement, adding YONDR as a production partner to secure cell phones during the performance, curating a guestlist of the best and brightest for premium attendance and resonance, rolling out a rewards system for local tastemakers concurrently
Pain points?
Worst-case scenario?
No highlight ACL event at The LINE Hotel Austin for 2019, and none of the lasting memories that resonated from the configuration of the event.
Solutions tried before the final?
Nailed our first idea!
FOCAL POINTS:
How did they find out about it?
Internally curated from ideation to completion.
Who was involved in the decision making process?
CFAL, Sydell Group, C3 Presents.
What was most important?
Accommodations for Whack and team, live sound quality, crowd curation, high sensitivity content capture.
RESULTS:
Any qualitative results / intrinsic benefits of note?
Programming a "no cell phones allowed" event and pairing it with a complimentary culinary spread based upon Tierra's favorite foods for the attendees not only commanded a greater focus from the crowd, but a higher connection from Tierra's vantage as the performer and resonates to this day.
What made it work?
Crowd curation, room curation.
Did the implementation meet our standards?
Yes
How long did it take?
1 month.
“This is the most connected a crowd has ever been with my show.”