LoveZoned
February 10, 2022
A Conversation & Lounge Party with Grammy-Award winning producer Bryan-Michael Cox
Grammy-award winning producer Bryan-Michael Cox, known largely for his production for Mariah Carey, Usher, Justin Bieber and others, visits Austin for a lounge-style conversation about his career achievements, then spins a singalong set of his most famous productions.
INDUSTRIES:
MUSIC, PRIVATE CLUBS
LOCATION:
SOHO HOUSE AUSTIN
CAPACITY:
100
TIMEFRAME:
1 MONTH
CHALLENGES:
Coordinating travel and accommodations for Cox & host Freeman Warren, confirming wire request for Cox.
Pain points?
Worst-case scenario?
No Bryan Michael-Cox performance, a lack of Black History month programming.
Solutions tried before the final?
Nailed our first idea!
Now Showing:
Watch Bryan-Michael Cox mix a few of his greatest hits at this CFAL-led event.
FOCAL POINTS:
How did they find out about it?
We connected with Free the Vision over multiple meetings to execute the chat and DJ set.
Who was involved in the decision making process?
CFAL, Soho House Austin, Free the Vision.
What was most important?
Accommodations for Cox, live sound quality, crowd curation.
RESULTS:
Any qualitative results / intrinsic benefits of note?
Rising stars in the local music scene were able to hear first-hand about the creation of some of their favorite songs and interact directly with Cox.
What made it work?
Clear accounting practices, crowd curation, live sound quality.
Did the implementation meet our standards?
Yes!
How long did it take?
1 month
“I’m definitely coming back, and when we do we’ll bring the LoveZone party with us.”