Services
Video: ‘The Beauty of Liberty and Equality’ (2020)
This clip depicts the completion of the mural ‘The Beauty of Liberty and Equality’ in Austin, TX, created by Shepard Fairey (OBEY) and Sandra Chevrier, commissioned by the Downtown Austin Alliance and hotelier Sydell Group in conjunction with the 2020 Writing On The Walls annual series to commemorate the 100th anniversary of women’s suffrage in the U.S.
Cool For A Living served as on-site production management for the mural project, providing art direction, municipal and logistical insight for the scope and duration of the project, as well as the accompanying slate of programming centered around the completion of the mural, including workshops, conversations, film screenings, art competition, DJs, VIP dinners and press coverage.
OUR MISSION
Cool For A Living creates unparalleled turnkey experiences for brands and businesses. We offer custom event scaffolding, talent booking, experiential design, marketing, conceptual, staffing & execution of solutions for luxury and culture-forward projects.
Our curations are designed to engage and entertain a wide range of audiences across various interests and industries. From art exhibitions to food festivals, mixology events to technology conferences, and everything in between, we strive to provide unique experiences that appeal to diverse demographics.
OUR TEAM
SULAIMAN SHABAZZ
CEO & Founder
Sulaiman Shabazz is a multi-faceted creative with experience in music, production, design, photography, audio engineering, writing, and more. His work with industry leaders such as Kanye West, Soho House, and Chance The Rapper has honed his sense for peak experiential design. After creating the programming for Soho House Austin, he founded Cool For A Living in 2022 to offer authentic turnkey experiences. Sulaiman is originally from Chicago and now resides in Austin, Texas.
DARREN GRIFFIN
Chief of Strategy & Co-Founder
Darren Griffin is a multi-talented creative, writer and consultant, holding the position of chief strategy officer at Cool For A Living experiential design agency. He also led the Texas opening of Soho House as Head of Membership and Communications. As a journalist, he has written for various publications and received the Austin Black Business Journal 40 Under 40 Award in 2022. He resides in Austin but hails from Houston, Texas.
OUR APPROACH
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From concept to completion, we scaffold and execute every element of experiential production required to create a lasting connection between featured platforms and their supporters.
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There is no element beyond reproach for us, as long as the required support is present and our goals are clearly aligned.
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We measure twice and cut once to ensure seamless delivery and production that meets our standards.
OUR SERVICES
OS&E
FF&E
Booking
Stylists
Staffing
Lighting
Sound / AV
Promotions
Performers
Fabrication
Photographers
Videographers
Social impact
Venue scouting
Market insights
Talent strategy
Digital strategy
Content strategy
Graphic designers
Food and beverage
Concierge services
Partnership strategy
Previous partners include:
