All in the Family
March 21, 2022
A Special SXSW Closeout Party with Sister Sledge
Kathy Sledge of the legendary disco group Sister Sledge brings the family along for an energy-filled rooftop performance at Soho House Austin.
INDUSTRIES:
MUSIC, BEVERAGES, PRIVATE CLUBS
LOCATION:
SOHO HOUSE AUSTIN
CAPACITY:
200
TIMEFRAME:
3 WEEKS
CHALLENGES:
Coordinating travel and accommodations for Sledge and her 6 accompanying dancers (3 different departure and arrival cities), confirming wire request for Sledge, securing AV specs for outdoor vocal performance.
Pain points?
Worst-case scenario?
No closing headliner for the inaugural post-quarantine SXSW.
Solutions tried before the final?
Nailed our first idea!
Now Showing:
Watch Sister Sledge perform a medley of their greatest hits live at this CFAL-led event.
FOCAL POINTS:
How did they find out about it?
Sledge's tour management team was familiar with a Paris-based associate where Sledge put on a string of recent performances.
Who was involved in the decision making process?
CFAL, Soho House Austin.
What was most important?
Accommodations for Sledge and team, live sound quality.
RESULTS:
Any qualitative results / intrinsic benefits of note?
Attendees who were weary from a long stretch of SXSW related activities were able to cap their festival experience off with a cathartic, brunch-time celebration to cleanse their spirits.
What made it work?
Determined resolve with the Soho House travel team for accommodations
Did the implementation meet our standards?
3 weeks.
How long did it take?
Yes!