Oh So Yoshi
February 22, 2022
A Private Dinner with Otoko
A one-night-only experience in the penthouse suite of Soho House austin with the masterful sashimi team from Otoko, lead by head chef Yoshi Okai.
INDUSTRIES:
CULINARY, PRIVATE CLUBS
LOCATION:
SOHO HOUSE AUSTIN
CAPACITY:
10
TIMEFRAME:
1 MONTH
CHALLENGES:
Setting the room to accommodate the required space for prep while securing a streamlined guest flow to the evening, finalizing splits for ticket sales / food costs, coordinating high level photography coverage week-of.
Pain points?
Worst-case scenario?
No tickets sold for the dinner after committing to partnership and revenue share between Soho House and Otoko.
Solutions tried before the final?
Originally slated to be held in the green room of Soho House Austin, but we opted to switch to the penthouse to highlight it's amenities to Soho House members.
FOCAL POINTS:
How did they find out about it?
We contacted the Otoko team directly to gauge interest
Who was involved in the decision making process?
CFAL, Soho House Austin, Otoko
What was most important?
Room setup, invoicing
RESULTS:
Any qualitative results / intrinsic benefits of note?
Given the precise nature of the business, the curation of a satellite experience with a premiere sashimi outfit is a mighty task that we were able to execute to great affect while also showcasing the luxurious penthouse suite of Soho House Austin in a feat of organic marketing.
What made it work?
Room curation.
Did the implementation meet our standards?
Yes
How long did it take?
1 month.