March 11, 2022
Funk to the Future
A Conversation, Performance & Art Exhibition with George Clinton
Parliament Funkadelic founder George Clinton visits Austin for a conversation on art and music with pop sensation JoJo, followed by a performance from Parliament Funkadelic. Afterwards, Clinton hosts a special gallery of his works and memorabilia at the George Washington Carver Museum.
INDUSTRIES:
MUSIC, BEVERAGES PRIVATE CLUBS, CONTEMPORARY ART
LOCATION:
SOHO HOUSE AUSTIN
CAPACITY:
100
TIMEFRAME:
2 MONTHS
CHALLENGES:
Coordinating travel and accommodations for an 8-person group during a high-occupancy timeframe, confirming JoJo as a guest speaker for the artist conversation, securing the George Washington Carver Museum as an official partner to showcase Clinton's artwork and memorabilia, and payment for artists post-event.
Pain points?
No George Clinton performance, a big miss on a legendary performance and chat, a loss of sponsorship opportunity with Perrier, no opportunity to showcase local artist / music director Ryan Clark.
Worst-case scenario?
Solutions tried before the final?
Nailed our first idea and added the art exhibit as the icing on the cake!
Now Showing:
Watch George Clinton and Parliament Funkadelic perform a medley of their greatest hits live at this CFAL-led event.
FOCAL POINTS:
How did they find out about it?
George Clinton was a contact that a Miami associate had via an Art Basel installation a month or two prior.
Who was involved in the decision making process?
CFAL, Soho House regional management, Spring McManus, Perrier.
What was most important?
Care for George Clinton and his team, content capture, live sound quality, sourcing the appropriate gear, art handling.
RESULTS:
Any qualitative results / intrinsic benefits of note?
Lifelong fans experienced intimate connections with the Parliament Funkadelic founder, and we were able to secure an official three-month-long exhibition for his artwork at a local black museum. We introduced Clinton to the works of local curator Carre Adams, musical director Nick Clark, and pop sensation JoJo, resulting in a highlight moment for the market and all involved.
What made it work?
Clear accounting practices, leveraging local contacts in the art exhibition world.
Did the implementation meet our standards?
Yes!
How long did it take?
2 months.
“You’ve got a good thing going here. Ya’ll are the future.”