DECEMBER 31, 2024
LE FRENCH DISKO
A NEW YEARS EVE CELEBRATION IN CONJUNCTION WITH BUNKHOUSE HOTELS AT HOTEL SAN JOSE
Cool For A Living HOSTED A FRENCH-POP-DISCO THEMED NEW YEARS EVE AFFAIR AT HOTEL SAN JOSE WITH GRAMMY-NOMINATED PRODUCER NEZ. Photos by CONSTANZA ULLOA-COLINA .
INDUSTRIES:
MUSIC, MIXOLOGY, STYLE, PHOTOGRAPHY
LOCATION:
HOTEL SAN JOSE (AUSTIN, TX.)
CAPACITY:
500
TIMEFRAME:
3 WEEKS
CHALLENGES:
Pain points?
Working with Jacqueline Gilles, Marketing & Programming Manager for the HSJ property, has always been a breeze, and this scenario was no different.
Worst-case scenario?
Quite simply, a disastrous start to a new year for hundreds of friends, fans, and new associates.
Solutions tried before the final?
This was our original concept, and it went off without a hitch!
FOCAL POINTS:
How did they find out about it?
The event was free and open to the public, so many found their way to the event through general social media promotional efforts, as well as our dedicated e-blast.
Who was involved in the decision making process?
CFAL, Jacqueline Gilles, Bunkhouse Group
What was most important?
Creative direction, food and beverage, talent curation, premium talent, paying artists fairly.
RESULTS:
Any qualitative results / intrinsic benefits of note?
We built great momentum leading up to the event, and with the culmination that the new year provided, guests and new friends left satisfied with the experience and excited for the future of CFAL in the market.
What made it work?
Great local partnerships, unique marketing collateral, impassioned storytelling through curation.
Did the implementation meet our standards?
Yes!
How long did it take?
3 weeks.
“You guys did a great job, and you’ve got some great momentum after your recent curations.”