MARCH 8, 2025
ADVENTURE HIKE
A NATURE-FORWARD RESPITE FROM THE SXSW CHAOS
Cool For A Living AND VYBRANCE LABS COLLABORATED TO HOST A BRISK HIKE AT THE ST. EDWARDS GREENBELT. Photos by MAGEN BUSE .
INDUSTRIES:
WELLNESS
LOCATION:
ST. EDWARDS GREENBELT
CAPACITY:
30
TIMEFRAME:
2 WEEKS
CHALLENGES:
Pain points?
Organizing a group of friends and new associates, plotting the path of the hike, securing takeaways.
Worst-case scenario?
A wasted opportunity to market Cool For A Living and Vybrance Labs.
Solutions tried before the final?
This was our original concept, and it went off without a hitch!
FOCAL POINTS:
How did they find out about it?
The event was listed on the SweatPals app and co-marketed by Cool For A Living and Vybrance Labs through social media, PPC & a mention in the Dose of Cool newsletter.
Who was involved in the decision making process?
CFAL, Vybrance Labs
What was most important?
Hiking directions, group organization, product placement
RESULTS:
Any qualitative results / intrinsic benefits of note?
Paid advertising was able to pull new attendees to the event, and dedicated invitations to CFAL community members worked well.
What made it work?
Partnership, timing, good weather
Did the implementation meet our standards?
Yes!
How long did it take?
2 weeks.
“Excited for part two!”