Compton in Austin
May 21, 2022
A Special Rooftop Performance and Pool Party with Buddy, Chase B
LA descends upon Austin with a two part rooftop performance from singer/rapper Buddy, then take the energy poolside with a secondary performance from the Compton native and Nipsey Hussle collaborator, accompanied by Travis Scott's DJ Chase B and Austin hometown hero Joaquin.
INDUSTRIES:
MUSIC, PRIVATE CLUBS, EXPERIENTIAL DESIGN
LOCATION:
SOHO HOUSE AUSTIN
CAPACITY:
500
TIMEFRAME:
1 MONTH
CHALLENGES:
Executing thoughtful layering for the activation in the midst of regular business hours at a private club, confirming the addition of Chase B for a DJ set
Pain points?
Worst-case scenario?
Buddy cannot perform and we have to cancel our celebratory night swim.
Solutions tried before the final?
Nailed our first idea!
Now Showing:
Watch Buddy perform his song “Happy Hour” poolside in Austin.
FOCAL POINTS:
How did they find out about it?
We sourced all themes and partners from scratch
Who was involved in the decision making process?
CFAL, Soho House Austin.
What was most important?
Accommodations for Buddy and team, live sound quality, crowd curation.
RESULTS:
Any qualitative results / intrinsic benefits of note?
The growing Austin hip-hop scene came out in numbers and their best outfits to catch the dynamic performance that Buddy put on, and Chase B's back to back set with local DJ Joaqu.n (Pangea Sound, Boiler Room) took the energy to a space where the party didn't want to end.
What made it work?
Crowd curation, outstanding hospitality.
Did the implementation meet our standards?
Yes
How long did it take?
1 month.